AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
SEO Split Test Result: Shortening Title Tags on Product Pages
Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.
SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas” on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out.
SEO Split Test Result: Adding the Category Name to Product Page Titles
We added the category name to product page titles on the ecommerce site. Read more to find out why.
Why SEO Testing Is a Must—Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.